The law of vividness states that the more vivid two simple ideas are, the _______ their association.

The law of vividness posits that when two ideas or concepts are presented in a manner that is highly distinctive or vivid, the association between those ideas becomes stronger. This principle derives from the understanding that vivid experiences or memories are more likely to be retained and recalled due to their emotional impact or clarity. For instance, if two concepts are linked through a striking visual image or an intense emotional narrative, the likelihood of remembering or connecting these concepts increases significantly. This concept aligns with psychological theories suggesting that strong emotional or sensory inputs enhance memory formation, thus solidifying associations between ideas.